A History of Early Sun Valley Promotions
Rugged Glamour tells the story of the early Sun Valley marketing machine, headed up by Steve Hannagan Associates. He was the one who came up with the name “Sun Valley” to promote the image that it is always sunny in Sun Valley even in the dead of winter.
It was Averell Harriman, Chairman of Union Pacific Railroad, who hired Hannagan. Hannagan’s mission was to get the message out about the elegant new European style ski resort in the United States.
Curated by Kelley Moulton, Regional History Librarian.
