A cherished memento from the 2002 Winter Olympics in Salt Lake City, this blue and red adorned banner bears a straightforward message: ‘Good Luck!! Sondra Van Ert Team USA.’ Though her 17th place finish in the parallel giant slalom may not have garnered the spotlight of gold, it symbolizes the culmination of years of unwavering determination. Van Ert’s experience in winter sports began on the slopes as a skilled skier—her talent evident in her impressive third place finish in the downhill race at the 1984 U.S. Championships. Yet, it was a fateful visit to Sun Valley in 1990 that altered the trajectory of her career.
Inspired by the exhilarating sight of fellow winter sports enthusiasts flying down Baldy’s slopes on snowboards, Van Ert embarked on a new chapter, transitioning from skis to snowboard with characteristic gusto. Her natural athleticism and fearless spirit quickly propelled her to the upper echelons of snowboarding, culminating in her representation of Team USA on the grand stage of the Winter Olympics.
Beyond the medals and accolades, Van Ert’s journey embodies the essence of resilience and reinvention. Following the conclusion of her competitive career, she embarked on a new adventure, planting roots in the idyllic Wood River Valley with her family.
Here, amidst the majestic peaks and pristine slopes she once conquered, Van Ert found a new calling as the owner of Baldy Sports store in Hailey, where she continued to inspire and empower the next generation of snow sports enthusiasts.
As one looks upon this simple yet thoughtful banner, they are reminded not only of Van Ert’s Olympic legacy but also the enduring spirit of courage, passion, and perseverance that defines her remarkable journey from the slopes to success.
From the Sondra Van Ert Collection, 2005.07.19, Wood River Museum of History and Culture.
